Convio Database Connector Now Available on the Salesforce.com AppExchange: Convio and the Salesforce.com Foundation Work Together to Deliver

AUSTIN, Texas (Business Wire EON) March 19, 2008 -- "The Software-as-a-Service (SaaS) model is improving the way nonprofits operate, not only in their ability to connect with constituents but by improving their efficiency and effectiveness in accessing and sharing constituent data," said Gene Austin, CEO, Convio, Inc. "By working with salesforce.com and the Salesforce.com Foundation to integrate our suite of on-demand software and services, we can help nonprofit organizations create online connections with donors and constituents to drive fundraising, advocacy and advance their missions. The combination of Convio and salesforce.com provides the nonprofit industry with flexible, open and powerful on-demand software solutions."

"Many of our more than 3,000 nonprofit customers have already discovered the power of the AppExchange to extend the benefits of their salesforce solutions, allowing them to focus on their missions rather than IT infrastructure," said Clarence So, Chief Marketing Officer, salesforce.com, Inc. "Now they can access Convio's solution via the AppExchange, pre-integrated with salesforce, enabling them to develop innovative, multi-channel integrated marketing campaigns."

Combined, Convio and salesforce.com currently serve more than 4,000 clients across the nonprofit spectrum. Organizations using the Convio solution will be able to more efficiently exchange data between their Convio-powered online database and their salesforce.com solution. The integration is key for conducting effective integrated marketing campaigns. Clients using the combination of Convio and salesforce.com will be able to:

-- Synchronize constituent profile data on a daily or more frequent automated schedule;

-- Associate online transaction data with constituent records in salesforce.com;

-- Link online donations to offline campaign designations for multi-channel marketing strategies;

-- Improve data hygiene and reduce duplicates with customized integration rules; and

-- Use the advanced segmentation features of salesforce.com to group constituents for targeted online outreach.

Mobile Loaves and Fishes, an Austin, TX-based, social outreach ministry to the homeless and indigent working poor, has implemented the Convio and salesforce.com solution as their primary data management system. (http://www.mlfnow.org)

"As a small to mid-size volunteer-centric organization that continues to grow, we need seamless integration between our systems as well as the flexibility to integrate the right applications to meet our organizational management needs, changing environment and volunteer and donor expectations," said Alan Graham, President and CEO of Mobile Loaves and Fishes. "By integrating the on-demand systems of Convio and salesforce.com we have access to both our data and online systems when and where we need it. This helps to provide our constituents with the information they need and want to help grow their support and engagement and provides us a cost-effective platform, free, from the costs and challenges of client-server applications. Because the two systems are open, we expect to benefit from development of complimentary products and services that help us manage our organization and fulfill our mission."

Force.com Platform and the AppExchange

Force.com (http://www.force.com/) reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use Force.com to easily create a new generation of on-demand applications and deploy them worldwide as a service. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange/.

About Convio

Convio is a leading provider of on-demand software and services that enable nonprofit organizations to more effectively raise funds, influence public policy and support their missions by leveraging the Internet to build strong relationships with constituents. The Company's online constituent relationship management, or eCRM, solution includes a suite of on demand software modules for fundraising, advocacy, email marketing and web content management complemented by a portfolio of best-in-class consulting services.

Convio's clients include American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen Foundation, and National Public Radio. For more information, please visit www.convio.com.

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